Anthem BCBS Lactation Coverage
Select Anthem commercial plans cover virtual lactation visits at no cost through Wildflower. You’ll confirm eligibility, then enroll in Anthem’s Building Healthy Families program before booking with our IBCLCs.
Clear benefits for families
Eligible Anthem members get no-cost virtual lactation support with our IBCLCs through Wildflower.
Telehealth
Anthem BCBS covers virtual lactation consults through this program. In-person visits are not covered by Anthem here; self-pay in-person support is available separately.
Our team is here to support through all your breastfeeding concerns
Prenatal feeding plan
Build confidence with a simple, personalized plan before baby arrives.
Health & risk review
Review meds/conditions (PCOS, thyroid, surgeries) and protect milk supply.
Pump selection & fit
Choose the right pump, size flanges, and set settings for comfort and output.
Colostrum collection
Learn if hand-expressing is right for you and how to collect/store it safely.
Induced lactation
Support for adoption, surrogacy, or breastfeeding goals.
Expecting multiples
Positions, scheduling, and strategies that work with twins or more.
First 48 hours plan
What to do in the hospital: skin-to-skin, early cues, and first latch.
Partner coaching
Show partners how to support latch, positions, and your rest/recovery.
Latch & positioning
Get a deep, comfy latch and pain-free holds.
Shield support
Fit, use, and gently wean when ready.
Sleepy feeder
Wake-and-feed strategies that work.
First weeks plan
What to expect in days 1–14 and how to respond.
Oversupply
Ease engorgement, leaking, and recurring clogs.
Relactation
Rebuild supply after a pause or drop.
Fast let-down
Manage flow for less sputtering, coughing, and gas.
Food/Herbal/Rx questions
Evidence-based guidance on galactagogues.
Cycle & hormone shifts
Manage supply changes with periods or fertility return.
Exclusive pumping
Routines, schedules, and sanity-saving tips.
Milk storage
Safe handling and smart inventory.
Travel & on-the-go
Packing, cooling, and pumping anywhere.
Wearable pumps
Optimize hands-free pumps.
Bottle introduction
Timing and techniques that protect breastfeeding.
Bottle refusal help
Stepwise approach to finally take a bottle.
Paced bottle feeding
Teach caregivers a baby-led method.
Supplementing
How much, how often, and with what.
Caregiver coaching
Simple instructions everyone can follow.
Alternative methods
Non-bottle options when needed (SNS/cup).
Pre-release strategies
Feeding support while you decide on release.
Post-release rehab
Exercises and latch work at 5, 10–14 days, and beyond.
Oral-motor skill support
Build coordination for efficient feeding.
Body tension / torticollis
Positions and stretches that help feeding.
Cleft/Craniofacial feeding
Team-based strategies to support intake.
Mastitis or inflammation
Early plan to reduce pain and risk.
Vasospasm/Raynaud’s
Warmth, latch, and medication options.
Skin irritation
Soothe and protect nipple/areola.
Possible thrush
Differentiate and coordinate care if needed.
Deep breast pain
Troubleshoot causes beyond the surface.
Introducing solids
Readiness signs and first foods.
Protecting supply with solids
Balance milk and meals.
Baby-led weaning
Safe shapes and self-feeding basics.
Night weaning
Gentle, stepwise approaches.
Weaning
A calm plan that fits your family.
Extended breastfeeding
Support beyond 12 months.
Preterm/NICU transition
From hospital to home feeding plan.
Reflux/Colic-like symptoms
Feeding tweaks that ease fussiness.
Multiple or tandem feeding
Positions, pacing, and realistic routines.
Breastfeeding while pregnant
Safety, supply, and comfort.
Medical complexities
Diabetes, thyroid, hypertension & feeding.
Medication & lactation
Check compatibility and alternatives.
Food allergy/intolerance
Elimination trials and re-introduction plan.
Jaundice feeding plan
Intake support while bilirubin resolves.
How Coverage Works
Click “Check My Coverage”
Click the ‘Check My Coverage’ button to get started. You’ll be directed to our trusted partner to verify your benefits.
Provide your insurance information
Complete a short form with your Anthem insurance details. Choose the Anthem plan that matches the logo on your ID card. It only takes a few minutes.
Enroll in Building Healthy Families
After you pass the coverage check, you’ll be guided to enroll in Anthem’s free Building Healthy Families program (Sydney Health app or Anthem.com). You’re registered when you see the Welcome screen. Do not click any buttons labeled “Lactation” — that path will not route you back to The Lactation Collection.
Book your virtual consult with us
Once enrollment is complete, you’ll get an email from Wildflower with how to schedule your virtual appointment with one of our IBCLCs.
Anthem BCBS Eligibility Notes
Here are a few important details about Anthem BCBS coverage for lactation services.
Anthem plans only
This benefit is for Anthem Blue Cross / Anthem Blue Cross Blue Shield plans. Other Blue Cross Blue Shield cards that do not say Anthem are not eligible through this pathway.
Included members
Adult female members who are pregnant, within 12 months postpartum, or have a child under 12 months may qualify.
Confirmation required
Coverage is confirmed only after you complete the Wildflower coverage check and enroll in Building Healthy Families.
Visit allowance
Eligible members may receive up to 2 prenatal visits and up to 6 postpartum visits.
Virtual only
Coverage applies to virtual IBCLC consults scheduled through Wildflower’s network.
Plan variation
Not every Anthem cardholder qualifies. Fully insured Anthem plans that include this wellness benefit are eligible; some self-funded employer plans opt out. The coverage check confirms your specific plan.
In-network requirement
Coverage applies only when care is scheduled through Wildflower’s IBCLC network (The Lactation Collection).
Building Healthy Families
Enrollment in Anthem’s Building Healthy Families program is required before visits can be scheduled.
The easiest way to confirm your benefits is to complete the quick coverage check.